Shandong Science ›› 2025, Vol. 38 ›› Issue (5): 131-139.doi: 10.3976/j.issn.1002-4026.20240134

• Intelligence Analysis and Data Management • Previous Articles    

Public awareness and preference for traditional Chinese medicine acupuncture based on the best-worst scaling

LI Dongye1a, CUI Jingru1a, ZONG Ruiyu1b, LI Xin1b, WANG Siyu1c, JIA Hongling2,*(), SONG Haiyan2,*()   

  1. 1. a. The Traditional Chinese Medicine College;b. The Acupuncture and Massage College;c. The Medical College,Shandong University of Traditional Chinese Medicine,Jinan 250355,China
    2. The Second Affiliated Hospital of Shandong University of Chinese Medicine,Jinan 250001,China
  • Received:2024-11-15 Revised:2025-01-11 Published:2025-10-20 Online:2025-10-11

Abstract:

The purpose of this study is to use the BWS survey method to investigate the acceptance of acupuncture and moxibustion by the general public and what factors affect their choice of acupuncture and moxibustion therapy,and to investigate the existing problems of acupuncture and moxibustion therapy. A total of 219 respondents participated in this survey,the number of valid questionnaires is 201,the number of invalid questionnaires is 18. The study identified the most important and least important factors influencing acupuncture preferences,the most important being "whether acupuncture is effective" and the least important being "personal traditional beliefs",BW scores from high to low (influence from high to low) were: Whether the efficacy of acupuncture is significant,whether the overall health can be adjusted,the level of development of acupuncture technology,whether personalized treatment can be performed,the degree of side effects,the extent of acupuncture treatment,other alternative therapies,the identification and trust of acupuncture culture,fear of acupuncture,economic factors,personal traditional ideas.In the future,the development of acupuncture and moxibustion should pay more attention to the curative effect,strengthen the publicity of the scientific nature of acupuncture and moxibustion,and contribute to promoting the development of acupuncture and moxibustion,improving the policies related to acupuncture and moxibustion and strengthening the public's trust in acupuncture and moxibustion.

Key words: acupuncture, best-worst scaling, public awareness, preference survey, traditional Chinese medicine

CLC Number: 

  • R245