Abstract:

      We establish a relative resources efficiency model to evaluate the reasonableness of marketing resources with telecom operators as an example and the introduction of random control group. We further quantify various factors affecting resources efficiency through factorization, such as participation rate, subsidy rate, improvement rate and bundled rate. The model makes the evaluation of resources efficiency more dependable and practicable. This paper presents the methodology of efficiency calculation in general marketing proposal.Results demonstrate that the efficiency model is feasible in practice.

Key words: resources efficiency, evaluation, control group, factorization