SHANDONG SCIENCE ›› 2017, Vol. 30 ›› Issue (1): 76-81.doi: 10.3976/j.issn.1002-4026.2017.01.012

• Tranfic and Transportation • Previous Articles     Next Articles

Study on holiday green travel behavior based on Nested Logit model

MA Shu-yu, SHAO Chun-fu   

  1. School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China
  • Received:2016-06-11 Online:2017-02-20 Published:2017-02-20

Abstract: Aiming at the particularity of holiday travel behavior, using the 2014 survey data of Beijing holiday travel behavior, the behavior model of green travel on holiday was constructed based on the Nested Logit modeling theory. The significant factors to affect travel choice were screened out, and the hierarchical structure of Nested Logit model on holiday green travel was established. Then, the parameter estimation results of the holiday travel choice model were analyzed. The results show that whether possessing a car, whether possessing a bicycle, living arrangement, travel purpose, travel distance and travel cost are the major factors affecting the choice of holiday travel mode. And whether possessing a car, whether having companions and travel purpose is the major factor affecting the holiday green travel choice.

Key words: green travel, travel behavior, holiday, Nested Logit model

CLC Number: 

  • U491