关键词: 服务满意度, 二项logistic法, 公共自行车, 因子分析

Abstract:

Taking Ningbo public bicycle as a case study, the factor analysis and binomial logistic method were combined to analyze the 1 688 inhabitants′ valid satisfaction questionnaires. Factor analysis was used to select six factors, and the binomial logistic method was used to remove and select five effective factors, thus the service satisfaction evaluation model of public bicycle was built to evaluate current service satisfaction of public bicycle in Ningbo. At the same time, the evaluation model was checked by random sampling of 5% questionnaires which was not participating in modeling, so as to ensure the accuracy and rationality of the model. The results of research are helpful to evaluate current Ningbo citizens′ service satisfaction of public bicycle, and is suitable for the prediction of the service satisfaction of public bicycle in the future.

Key words: factor analysis, public bicycle, binomial logistic method, service satisfaction